About Us

Our story

As founders of GS Ansell Property, we have over 35 years industry experience in the UK residential property market, having successfully bought, renovated and sold properties in London since 2001. With the sale of every property, we have achieved the highest sale price for the street as a result of our considered design, attention to detail, high quality of finish and presentation. We also have significant experience in providing consulting and advisory services to Corporates.

We are Amazon Top 3 Bestselling Authors of The Property Handbook: Your Essential Guide (also available from Amazon and Waterstones). We wrote this book with the intention of helping as many people as possible by sharing our experiences and learning.

Together, we have tertiary qualifications in Business Administration and Commerce, as well as Diplomas in Design & Decorating and Internet Marketing. We also have specialist skills in project management and quality assurance.

We are from friendly New Zealand and have a winning, can-do attitude like the All Blacks! Our story together began in 1992 when we first met and married. In 1998, we travelled to the UK, seeking new adventures. In 2001 we started investing in and developing residential properties in London, where we currently live. In our spare time, Geoff enjoys cooking, fishing, DIY, listening to music and anything to do with cars, while Sharena loves reading, writing, drawing, painting, listening to music and collecting new stationery. And we both love anything to do with property!

Our Mission

Our Mission is twofold:

  • To provide exceptional Customer service, demonstrated through building long-term partnerships that reflect our values of authenticity, trustworthiness and transparency. Our ‘Customer First’ philosophy aims to deliver this experience.
  • To educate and provide guidance to buyers and sellers, enabling as many people as possible to succeed on their property journey. To this end:
    • We wrote The Property Handbook: Your Essential Guide to share our knowledge, ideas, processes, tools, tips and practical steps on how to buy, renovate, stage, sell and move home. We have also provided comprehensive Checklists for each of these property phases.
    • Our Mentoring Programmes provide information and advice, delivered in 1-2-1 sessions, tailored to the requirements and availability of our Customer. This provides maximum value for those receiving the knowledge.


I have known Geoff and Sharena for many years now and had the pleasure of seeing their houses evolve and witness the creative process from the start until completion. My company has been lucky enough to have assisted in buying and selling two houses in Rickmansworth, Hertfordshire for them. I can say without hesitation they research their market place and produce an end product tailored to achieve the best price. They create well designed and presented living spaces that appeal strongly to the target audience. They have always been transparent and easy to do business with. Once a sale is agreed and the sales process starts, they are quick and effective in responding to legal queries and questions. They always appear to be one step ahead of the process which helps push sales to conclusion faster than most. I can highly recommend their knowledge of the residential property market.

Nicholas Walker, Director, Robsons Estate Agents, United Kingdom

Between them, Geoff and Sharena have vast experience in project management and delivering on time. They are also exceptionally stylish in their property presentations. The homes they create have a very functional flow which encompasses clever and thoughtful extras, providing a very desirable result. They are a thoroughly methodical and practical team, paying particular attention to ambience and detail, with the kind of panache that is usually hard to find.

Christine Brien, Entrepreneur, Property Investor & Developer, New Zealand

I have known Geoff and Sharena for many years in professional and personal capacities. Every property I’ve seen them working on has been very skilfully renovated and beautifully staged to a stunning, show-home finish. In fact, I have always asked for their guidance on houses I’ve been involved with regarding decorating and the best use of space and found them very thorough; their attention to detail has really helped to transform my properties. It is then I noticed why so many people have sought their guidance within this arena and hence why they come highly recommended. They helped me immensely in dealing with various teams and tradespeople. Their input was extremely useful as I managed to always get the best out of the teams and ensure I completed my renovations on time and in a cost-effective manner. I advocate using them for your property needs if you are looking for a striking and impressive property within budget and on schedule.

Kamal Radia, Property Investor, United Kingdom

As an expert in systems, I have been impressed with Geoff’s and Sharena’s planning, dedication and results. This book is a unique system to guide, work with and successfully build your portfolio, or simply to make your house increase value and look beautiful.

Philip Aarons, Founder The Osteopathic House STN system and Property Investor, United Kingdom

Geoff and Sharena are a professional couple who can plan and redesign a property from beginning to end. They are excellent communicators who expertly guide people through the entire build. They take you through all aspects of your refurbishment and work to a very high standard. They always get the best outcome for you from the tradespeople which are employed so you end up with a beautiful home. They are highly recommended and you will be very satisfied with their work.

Kevin Massey, Property Investor, United Kingdom

Geoffrey and Sharena are relatable, friendly, easy to work with and very professional. They are very thorough and the output of their work shows their attention to detail in transforming properties. Their properties are spectacular, skillfully renovated, exquisitely detailed and beautifully staged. I advocate using them for your property needs if you are looking for a striking and impressive property.

Alan Walsh, Property Owner, United Kingdom